Alyssa Ast

The Benefits of Blogging Will Help Your Small Business Succeed Small business owners often have a very small budget to spend on marketing and advertising. As a result, it can be difficult to determine which marketing methods should be a priority and what can wait until there's more of a budget. Often, small business owners put blogging on the back-burner because they aren't fully aware of the benefits of blogging. Or, in some cases, they feel blogging isn't necessary for their business niche. However, this misconception may actually be harming your business. No matter if you're B2B or B2C your small business will benefit from blogging, and it's fairly cost effective given the results. The benefits of blogging are diverse and vary depending on your content marketing strategy. However, the main benefits a small business will generate from blogging include an increased online presence and a stronger brand identity. Both of these will equal a higher profit potent...

Wow, another month has come and gone already. Here's a look back at the top posts for March 2014. Best Benefits of Blogging for B2C Businesses Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. Publishing News: New Publishing Platform on LinkedIn Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and...

Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. One of the biggest mistakes B2C businesses make is the fact they don't interact with their customers. They are so focused on sales and making a profit that they forget to make their customers feel valued. They simply try to sell their products without ever really putting any thought into what else their customers need other than the product. No one likes to feel as though the only reason someone is interested...