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'This Post Was Served'-- Facebook Unveils New Changes...Again

If you went onto your Facebook pages yesterday, you may or may not have noticed a slight new change-- your posts were served. That's right, your posts are now served to people not seen by people. At the bottom of your posts, you'll now see, 'this post was served to XX people' versus 'seen by XX.' What's Facebook doing? Who knows. Probably a little experiment. Whether it sticks around or not, we have yet to see. This isn't the only change. Facebook unveils new changes all of the time, with a couple new recent changes. Among the most recent changes is the revamping of business pages. This process has been slow and not all pages have been converted yet. Basically, business pages on Facebook are getting a new timeline design...again. The new look is essentially narrower, with all of your page info and control options on the left, with your Home feeds being in the center. Why? The news feeds have been modified to appear the same on both desktops and mo

Optimize for Bing in 4 Simple Steps

When you think about optimization, most people think about optimizing for Google, but what about Bing? Google is the king of search engines and is on every one's goal to rank well, but why not Bing? Different reports conclude around 20 percent of web searches are conducted on Bing. Yes, that's much less than the searches on Google, but that's still 20 percent of possible views and customers you may not be reaching. To optimize for both Google and Bing, it really doesn't take too much extra time. Bing undergoes less algorithm changes than Google and generally has less strict guidelines; however, many of the tactics you use to optimize for Google are effective for Bing as well. Here are some easy steps to optimize for Bing: 1. Quality Content and Websites As with Google, Bing loves quality websites and content. If you're already optimized for Google with well written and informative content, you have one foot in the door for Bing. If your website functions we

Breaking the Myths: Press Releases for Your SEO Strategy

In recent years, press releases were a critical component to marketing strategies, which were mainly published in newspapers. In today's digital world, press releases are now widely used online with 80 million people getting their news online every day. The large amount of internet users offers a huge marketing potential, yet many have come to view press releases as ineffective in today's world. Many just don't see how press releases benefit SEO strategies, so they are often underutilized. Believe it or not, press releases produce many benefits to SEO strategies-- both indirect and direct. Press releases improve your search engine ranking, while attracting the attention of customers who are ready to buy as you establish yourself as an industry expert through brand awareness. Press releases are evolving and becoming a common place in an SEO strategy despite the controversy surrounding whether or not they actually aid SEO. I'm here to tell you, yes, press releases

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