Best Benefits of Blogging for B2C Businesses
Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty.
Publishing News: New Publishing Platform on LinkedIn
Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and to encourage existing users to consider the site as someplace other than a career-seeking platform. This new feature was set in place as LinkedIn strives to become the hub of professional lives, including news, highlighting projects and networking with peers.
Best Tips for Effective Email Marketing
As many business owners become more reliant on mobile and social media marketing, many now consider email marketing to be a trend of the past. Yes, in a sense email marketing has faded from popularity, but it's still an effective form of marketing when done correctly. And, since many of your competitors probably aren't utilizing the marketing strategy due to it being "old fashioned" you'll be one step ahead and reach a larger audience than your competitors by combining email marketing with social and mobile marketing.