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Simple Tips to Give Your LinkedIn Profile a Boost

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A LinkedIn profile is an absolute must for any business owner or professional. If you aren't into social networking, you still need to create and maintain a LinkedIn profile for the many benefits it creates. Not only does it connect you with like-mind professionals across the globe, but it also adds to your credibility in your profession. Not to mention, there are numerous other benefits associated to LinkedIn accounts. It's a simple and easy method to develop an online appearance, promoting yourself and your business. However, the success of your LinkedIn profile is only as good as the quality of your profile. If your profile is lacking key information, your credibility will decrease. Even with simple mistakes, you'll hurt the prospects your LinkedIn profile will bring. Luckily, there are many simple tips to give your LinkedIn profile a boost, which will further promote your business and business leads. A Picture Says a Thousand Words We all know first impressions

What Can the Benefits of Press Releases Do for Your Business?

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Many business owners underestimate the power of well written press releases as part of their marketing strategy. There are many benefits of press releases, each offering more potential for your business to become successful. When you distribute effective press releases, you increase your brand's identity, as well as attract potential customers and investors. Whether you're targeting a large or small audience, a press release will help you reach your niche audience easier and on a broader level. And, although there is some debate about whether or not a press release is beneficial for SEO, in my experience, it is indirectly effective. If you're not doing it already, you need to incorporate press releases into your marketing strategy. Boosting Company's Visibility One of the best known benefits of press releases is the increased visibility your company will receive as there are a number of places you can distribute your press releases-- both online and in print. Altho

SEO Crash Course

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Search Engine Optimization: Introduction to Keywords and Phrases Search engine optimization (SEO) revolves around the use of keywords and phrases. Keywords/phrases are the word or phrase a person types into a search engine to find information about a certain topic. For example, if someone is looking for information about planting a garden, they might type in " gardening tips ," " how to plant a garden ," or " gardening ." These are keywords and phrases. Search Engine Optimization: How to Create Killer SEO Titles Many people forget that search engine optimization also includes optimizing the titles of content and web pages. Correctly optimized titles are essential for search engine result's page (SERP) ranking. Combining SEO with a catchy title, not only increases your online visibility, but also entices readers to pick your content over others. Search Engine Optimization: Introduction to Keyword Density- Part 1  When utili