Breaking the Myths: Press Releases for Your SEO Strategy

press release for SEO
In recent years, press releases were a critical component to marketing strategies, which were mainly published in newspapers. In today's digital world, press releases are now widely used online with 80 million people getting their news online every day. The large amount of internet users offers a huge marketing potential, yet many have come to view press releases as ineffective in today's world. Many just don't see how press releases benefit SEO strategies, so they are often underutilized.

Believe it or not, press releases produce many benefits to SEO strategies-- both indirect and direct. Press releases improve your search engine ranking, while attracting the attention of customers who are ready to buy as you establish yourself as an industry expert through brand awareness.

Press releases are evolving and becoming a common place in an SEO strategy despite the controversy surrounding whether or not they actually aid SEO. I'm here to tell you, yes, press releases will boost your SEO strategy. I've taken the biggest myths about press releases to give you the facts to help you use press releases effectively to positively impact your SEO strategy.

Fact: Press releases build natural links from multiple sources

We all know that getting natural inbound links can be a challenge, but press releases make the task a little easier. With press releases, you don't have to spend quite so much time building links yourself because the production and distribution of a quality press release has the potential to be shared. News sources are always looking to publish new material, causing them to turn to press releases to find newsworthy information. In fact, 64 percent of journalists look on search engines to find news, giving your press release the potential to be picked up by various media outlets. Then, you'll earn links from each reputable site that shares your press release. Yes, this does pose the risk for duplicate content when shared across multiple sites, but you'll still earn link value from high-quality sites sharing your press release.

Myth: Press releases are only shared on low-quality sites

There is some truth to this. It really depends on the distribution outlet you choose for your press release. There are many publishing outlets that distribute press releases-- some of which are low-quality while others are high-quality. When choosing an outlet to distribute your press release, don't cut corners by choosing a low-quality site. Yes, you'll save money but it's better to spend a few extra dollars to publish on a reputable outlet. A reputable outlet will add to the visibility of the press release because it is more likely to be distributed on top search engines, like Google and Bing. In addition to the increased visibility from the search engines, the link from the high-quality site will instantly add value to your SEO strategy.

Fact: Extended opportunities for keyword building and branding

Press releases offer the opportunity to associate your company with relevant keywords related to your brand. However, the keywords can not be the heart of your press release. Instead, focus on creating a top quality, newsworthy press release, then sprinkle in relevant keywords from your keyword strategy.

Myth: Press releases don't have a lot of visibility

Again, there is some truth to this. If you choose a low-quality publishing outlet and don't use relevant keywords, your press release won't bring a high level of visibility. However, choosing a high-quality publishing outlet and using the right keywords offers the potential to increase the visibility of the press release, as well as traffic to your website.

Fact: Press releases build brand awareness

Press releases are a great way to build brand awareness by sharing newsworthy content related to your company. Including your brand name in the press release title will rank your press release higher in search engines when your brand name is searched. This allows you to somewhat control the information that appears on search results, helping your online reputation to build brand awareness.

Myth: Press releases are expensive

Again, that depends. Yes, press releases can be expensive depending on which publishing outlets you use, how many publishing outlets you use, the frequency of publishing and the press release writing fee. However, as with everything, there are many affordable options. For those on a tight budget, there are free distribution outlets, or you can choose to only publish to one outlet to cut costs. I offer customized packages to fit any budget, so you don't have to miss out on a great opportunity when working with a limited budget.

Press releases should be incorporated into your SEO strategy, but they shouldn't be your primary focus. Instead, a press release should act as a support system to help your content marketing, keyword, social media, link building and SEO strategies. Once all of the pieces of the puzzle are together, the combination of efforts will lead to a higher ranking on search engines.

If you need help writing and distributing press releases, I offer affordable press release services to meet any budget. I will write a perfectly crafted press release catering to your SEO strategy while ensuring it's newsworthy and properly formatted for approval on distribution outlets. In addition, I will distribute your press release and market it to allow for maximum visibility.

If you're interested in achieving the benefits of press releases to help your SEO strategy, check out this special, limited time only offer.


Chris Webb said…
Great article on press releases! I see them as huge for link building.
Alyssa Ast said…
Glad you enjoyed it Chris. I love press releases for link building, boosting credibility, and extra SEO opportunities.