Is Blogging Dead? 5 Reasons to Revamp Your Content Strategy in 2020
Harness the Power of Your Blog
In today’s digital world, the internet consumes every aspect
of our lives. With a plethora of information right at our fingertips, there are
over 5.5 billion Google searches performed each day. That’s equivalent to
63,000 search queries per second. This gives limitless opportunities to stand
front and center among your intended audience to take your business to the next
level.
Regularly updating your website with content gives you the opportunity
to harness that power to achieve 5 key benefits using your blog:
1. Higher Search Engine Ranking
Every business’s goal is to rise above its competitors by ranking
well on Google. There are various components that create the perfect recipe for
success on a search engine, like the quality of your backlinks and your social
media presence. Another ingredient involves quality content. What better way to
provide fresh content than through a blog?
Blogging produces over 434% more indexed pages and 97% more
indexed links. Each gives the opportunity for your business to earn a position
on Google. The better your content and marketing strategy, the more likely you’ll
receive a higher ranking on the search engine.
Ideally, you want to land within the top 10 search results because 75%
of clicks to a website are generated from the 1st page.
2. Increased Revenue and Leads
The success of your business relies on your customers and
sales. While you could spend a pretty penny on advertising, blogging is an
affordable and effective solution to increase your revenue and leads. In fact,
businesses that prioritize blogging can see as much as 13 times higher ROI. Not
to mention, companies who blog regularly receive 67% more leads in one month than
those who don’t post frequently.
With over 2 million blog posts published daily, customers
turn to respectable websites to find the information they need to influence
their purchasing decisions. Research shows 47% of buyers read 3 to 5 pieces of
content before engaging with a sales representative. In addition, 61% of
customers have purchased a product based on information they’ve seen in a blog
post.
You can leverage your customers and sway their opinion by addressing
their pain points when looking for a product or service. Delivering the
informative content that they need to make their final decision can direct them
toward your business to improve your bottom line.
3. Quality Content is Still King
Over the last decade, Google has released various algorithm
updates to decrease content that doesn’t abide by its standards. In 2019, the
search engine giant unveiled BERT, which impacted 1 in 10 search queries.
It comprises a neural network-based method for natural
language processing pre-training. Essentially, it allows Google to better
understand the context of words in searches to provide more relevant results. While
you can’t necessarily optimize your content for BERT, it further emphasizes the
importance of creating quality content.
“To succeed in 2020, you will have to write something that is relevant and valuable,” said Tony Wright, CEO of WrightIMC.
Besides covering a topic of value, there are other factors impacting
the success of your blog post, such as its length. In 2019, the average blog
post was about 1,050 words; however, Google’s top-ranking content ranges between
1,140-1,285 in length. Unfortunately, Curata reports only 18% of companies create
posts over 750 words. If you tend to focus on shorter posts, you may want to
reconsider your strategy because longer content generates nearly 9 times more
leads.
4. Promote Brand Loyalty
Brand loyalty is everything. It makes a customer return to
your business time and time again despite having other options. Customer service,
quality products, and reputation are invaluable to establish loyal customers;
however, your blog can also influence repurchasing decisions as well.
According to recent surveys, 90% of customers believe custom
content shows that a business wants to build a long-term relationship with them
because 60% of people feel more connected when reading content from their blog.
You’ll become a leader in the industry as the go-to expert
among your competitors to earn a better customer retention rate. In return, you’ll
have a higher sales volume to nurture your bottom line because current
customers are proven to spend 67% more than those who walk through your door
for the first time.
5. Extend Your Reach
We all know word-of-mouth is critical for reaching new customers.
Besides small talk among friends and coworkers, blogging provides another opportunity
to extend your reach in the community. Quality blog posts create sharable
content among your customers.
With nearly 3 billion people worldwide on social media, each
like, comment, and share will build brand recognition while reaching customers
you might not have otherwise. Not only can this positively impact your sales
and leads, but it also establishes your company in a position of authority to
further improve your online reputation among search engines.
Refresh Your Blogging Strategy Today!
Blogging provides instant rewards for your website and your business
if you remain consistent with your content creation. A strategic approach provides
a win/win scenario to help your company succeed in 2020. If your blogging
strategy has been sitting on the back burner, it’s time to dust off the cobwebs
and make it a top priority in the months ahead.
Don’t have time to maintain your blog? I provide SEO
content that aligns with your marketing strategy. Contact me today to move your
business forward with a skilled blogger in Arizona.
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