by Alyssa Ast
META descriptions serve a vital importance, not just for enticing readers to chose your web page over others, but for search engine optimization as well. META descriptions serve many purposes.
To the reader, a META description provides readers with a short summary about the web page they might choose to view. When a phrase is typed into a search engine, it's the bit of information that appears below the anchor link to a website. For site owners, the META is used to entice readers, and it indexes your website on search engines.
It must be correctly optimized for ideal SERP ranking, yet engaging to encourage readers to pick your site over others in order for the META to serve it's ideal purpose.
Are your META descriptions getting the job done? Contact Alyssa today to help you out with beefing up your META descriptions.