Foundation to an Effective Content Marketing
Many are unaware of the fact that you need a content marketing strategy-- just as with social media, PPC, and SEO. Without a strategy, you're essentially wandering around, not really going anywhere. You don't have a path to follow to reach your ultimate goals.
Nearly 80 percent of marketers have an effective content marketing strategy in place to increase brand awareness, SEO, SERP, generate leads, produce conversions, and increase overall ROI. Due to the necessity of content marketing, marketers spend 39 percent of their total marketing budgets on content marketing.
Of course, the foundation to any successful content strategy begins with the content. The days of just throwing up a blog, spinning an article, or using the same content twice are gone. Now, you need to put serious thought and consideration into the type of content you'll create. Then, a professional content writer will need to create the content to ensure quality for maximum results.
As we head into 2015, content marketing is predicted to be bigger than ever in addition to the 91 percent of B2B marketers already using the marketing tactic. To start out with your best foot forward, here are the basic content marketing tips for 2015.
Only Produce Quality Content
In light of the Google Panda algorithm, quality content means more now than ever before. Producing high quality content needs to be your top priority, which is why it's often best to hire a content writer. In order to produce high organic traffic, the content needs to be informative, engaging, and give viewers a reason to click your content. As a result, you'll have more leads and conversions as viewers share your content, causing return visits and increased brand awareness. Naturally, SEO and ranking will increase and it will aid your SEM.
Aim to Educate
Although your main objective is to increase revenue, your content should aim to educate, not sell. With a unique approach, educate your viewers with new information that will directly benefit them. Then, work in your product or service, but don't be too pushy. No one likes to feel like a dollar sign. If a viewer feels you're only out to get their money, they are going to turn away.
Content marketing covers a broad platform. Many just think of blog posts and articles, but content marketing goes so much deeper. Be diverse when picking your forms of content. Don't forget about newsletters, ebooks, videos, case studies, infographics, press releases, market research, and so much more.
Distribution goes a long way in terms of your success. If you choose the wrong distribution outlet, your strategy fails. If you limit yourself to one or two outlets, you're hurting your expansion. Choose the most relevant distribution outlets where you know you'll find your customers. Don't feel limited to only using a couple of methods. Get a little creative and think beyond the normal routes to extend the reach of your content.
Content creation should not be taken lightly. It's essential the content you create and distribute is of the highest quality and value to your viewers. As a result, all of your marketing campaigns, SERP, and overall online health will flourish.
Do you need help with your content marketing? Contact me today to discuss your options.