Understanding Branded Keywords

Branded keywords are different than ordinary keywords; although, though they serve the same purpose-- to allow internet users to find information about a topic they are seeking. Basically, branded keywords are part of a company brand, such as the company's name. Using Pepsi as an example, here are a few branded keywords the company may use on their website:
  • Pepsi Products
  • Pepsi Reviews
  • Pepsi Careers
The purpose of using branded keywords is to allow internet users who have already heard of your company to find your website with ease. When they want to contact a company or learn more about a company, they will type in the name of the company and another keyword to find the information they need. For example, a person who wants to know more about the latest pair of Nike shoes may type "new Nike shoes" into a search engine to find what they need.

It's important to use both branded and non-branded keywords on your website. You don't want to only use branded keywords, because not everyone has heard of your company, so how will they find you if there aren't non-branded keywords used too?

It's common practice to use more non-branded keywords on your website than branded because it will allow you to reach a wider audience. However, the "About Us" page on your website is the perfect place to increase your branded keyword density if your website's overall branded keyword density is low.

What are some ways you use branded keywords?