You can gain a lot of useful information from the site search feature to aid you with your marketing. By analyzing the terms people use on your site, you are better able to find a diversity of relevant keywords to use. Not to mention, the terms used may give you new ideas for products or services to offer.
A site search feature also allows you to understand your website users and their behaviors to further promote their interaction on the site. By monitoring how they use the feature, you will be able to tell which topics are interesting, which are of least interest, and even areas you may not have covered yet. You will even be able to tell if there are any website issues that may need to be fixed.
The site search feature is a simple yet highly valuable tool to use on a website for a number of reasons.
How do you use the site search feature to promote your online marketing strategy?