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Showing posts from November, 2015

How to Use Snapchat for Business Marketing

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In today’s digital world, we have numerous social media outlets at our disposal to use for marketing. Among one of the latest social platforms to gain traction is Snapchat. Snapchat is a messaging app that allows you to share videos and pictures with fun captions or lenses to spice up the visual to send to friends and followers. While many view Snapchat as a trend among teens, it has actually turned into a viable means of marketing for businesses. As the social app continues to gain traction, Snapchat for business marketing is simply a smart choice.     What is Snapchat? Snapchat is a free mobile messaging application that was launched in September 2011. The app allows you to send videos and images with creative captions to friends and followers. While the app has been largely popular among teens in recent years, Social Times reports that it’s now the fastest growing social network with nearly 100 million active daily users in 2015. Although I didn’t find the app app

Breaking the Myths: Press Releases for Your SEO Strategy

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In recent years, press releases were a critical component to marketing strategies, which were mainly published in newspapers. In today's digital world, press releases are now widely used online with 80 million people getting their news online every day. The large amount of internet users offers a huge marketing potential, yet many have come to view press releases as ineffective in today's world. Many just don't see how press releases benefit SEO strategies, so they are often underutilized. Believe it or not, press releases produce many benefits to SEO strategies-- both indirect and direct. Press releases improve your search engine ranking, while attracting the attention of customers who are ready to buy as you establish yourself as an industry expert through brand awareness. Press releases are evolving and becoming a common place in an SEO strategy despite the controversy surrounding whether or not they actually aid SEO. I'm here to tell you, yes, press releases