Showing posts from February, 2015

Unleash the Secrets of Pinterest Ads with Red Rocket Media

Earlier this year, Pinterest made the long awaited promoted pins available to all advertisers, including Red Rocket Media . With more than 70 million users and the support of a top social media advertising agency, Red Rocket, your business is able to harness the potential power of Pinterest ads. The huge social media platform now offers the pay-per-click advertising option to a massive audience for increased online exposure to promote your bottom line. Although little remains known about the full success of the promoted pins, some studies already show the ads to increase both impressions and traffic . So far, there appears to be at least a 30 percent increase of impressions for those using the Pinterest campaigns-- noted as being both helpful and inspirational. Although enhanced targeting features are yet to be released, the Pinterest ads appear to be very promising, which is why Red Rocket and I are on a mission to help you succeed with the new advertising option. With a stro

Announcing a Collaboration with Red Rocket Media

I'm pleased to announce my recent collaboration with Red Rocket Media , an accomplished social media advertising agency. Red Rocket Media offers the best systems to leverage social media and digital advertising to produce unmatched benefits for their clients. With a revolutionary approach, Red Rocket streamlines social media to deliver guaranteed results. Now, Red Rocket Media takes their services to the next level by offering exclusive beta testing for Pinterest Ads. Unveiled to a limited number of businesses, Red Rocket was granted the key to the Pinterest feature to begin testing the accuracy and performance of the social media ads. Red Rocket Media and I will be working in collaboration to provide businesses with beta testing services for advertising on Pinterest. You have the unique opportunity to discover this new marketing feature and how if may promote your business. It's your insider opportunity to try a new venue to potentially take your business a step further i

Google Kills Google+ Helpouts

Say Good-Bye to Google Helpouts Google recently announced that the search engine giant will be discontinuing Google+ Helpouts, which is a less popular version of Google+ Hangouts. Google launched the feature in 2013 as a way to allow people to connect with one another for advice, information, and help regarding SEO and the search engine in general. But, you can say good-bye to the feature as of April 20, 2015. The decision comes as Google+ Hangouts just didn't fulfill it's desired potential. It never seemed to pick up enough steam, which lead to Google ceasing the feature. Although many found the service to be very helpful, it's agreed that it just didn't reach expectations. The discontinuation date is set for April 20, to give user the opportunity to upload the Helpouts data to Google Takeout. What are your thoughts on discontinuing Google+ Helpouts? Should another option take its place?

New Twitter and Google Deal to Boost Rankings

You may have heard that Twitter and Google have reached a new deal, which involves Twitter granting Google access to their Powerhose Data. This new deal comes after Google and Twitter cut ties in 2011. As a result of the broken deal, Google was forced to crawl Twitter as individual website pages. But now, Google will have instant access to rank Twitter pages automatically. So what does this all mean for you? As the deal is set to be implemented in the first half of this year, you'll have more opportunities to rank well on Google. By utilizing SEO strategies in Twitter, you'll increase your ranking on Google. This offers massive benefits to businesses looking to increase their online presence and searchability. Of course, Google and Twitter benefit from this new deal as well. Google will be able to provide a better search experience for internet users, which has been their primary focus over the last several years. Google will have more than 500 million new content snippet

Ingredients to a Perfect Google Ranking

Many business owners have the misconception that the perfect Google ranking only involves one element, such as SEO or online marketing. However, this couldn't be further from the truth. There are many key ingredients that go into achieving the perfect Google ranking. When you only invest in one area, such as SEO or link building, you're really limiting your ability to succeed. You can't invest in only one or two areas and expect to see a massive ROI. Instead, you must utilize each of the valuable components, like pieces of a puzzle, to create the perfect foundation to rank well. If you plan to succeed long term on Google, you need: Website Development  SEO Content Marketing Social Media Marketing Link Building Consistency Online Advertising Email Marketing Social Media Ads Mobile-Friendly  Of course, there are many other components that fall into each of these categories, but they are the necessary ingredients you need to thrive in today's digital wor

Stop Fearing Online Marketing Budgets

Although 94 percent of SMBs admit that internet marketing is effective, 64 percent of business owners handle their online marketing on their own. This is often due to the fact that budgets are limited. However, business owners need to stop fearing online marketing budgets and spend more as it's an investment. The more you spend on online marketing, the higher your ROI. Essentially, the increase in profits will cover the added marketing expense. Courtesy BrightLocal According to a survey by BrightLocal , only 34 percent of those surveyed spend less than 10 percent on online marketing. 50 percent spend less than 30 percent, while only 29 percent spend over 70 percent of their marketing budgets on online channels. As a result, they rely on word-of-mouth to further their success. While word-of-mouth is valuable, it's not the most effective means to generate an ROI. With 75 percent of SMBs admitting online marketing drives new customers, they remain hesitant to increase thei