Showing posts from January, 2015

3 Things All Self-Published Authors Need

There are 3 key things all self-published authors need in order to be successful because you may come to find that it's difficult to time maintain regular profits. But, after publishing my first book , I learned that it can be accomplished by taking time to build your online presence, increase your marketing, and make yourself easily searchable online. All self-published authors must have an author website, a blog, and a strong social media presence to ensure profitable book sales. It's best to start 3 to 6 month prior to releasing your book, but it's never too late. Author Website An author website is an absolute must because it allows your readers to learn more about you and your book. Plus, it boosts your credibility. A well developed author website allows your name and your book to become more searchable when using SEO along with abiding by Google's guidelines. This results in an increase in your online visibility and profit potential. When creating an auth

Stop Speaking in Keywords

Stop speaking in keywords It's no secret that the world of SEO has changed dramatically over the last few years. One of the areas that has changed the most are keywords and how we use them. Before, keywords such as "Ohio dentist" were acceptable. But, not any more. Now, you need a more natural approach that sounds as though you're speaking. When we speak, we hardly use the phrase "Ohio dentist." Instead, we say "where is a dentist in Ohio?" or "who is the best dentist in Ohio." Your keywords need to sound as natural as possible if you want to keep a positive front with Google. As a word of advice to stay on their good side and to reach more viewers-- stop speaking in keywords! Spoken Search The Google Panda algorithm turned the SEO world upside down. Now, even years later, we are still seeing the results as updates to the algorithm are released frequently. But, that's not the only change. Technology has changed and so has the

Maximize the Success of Your Business with Merchant POS Processing

As 2015 gets underway, now is the time to rethink your payment processing. Merchant payment processing has transformed over the last couple of years. Now, your point-of-sale system is capable of handling so much more than just payments and transactions. With the latest technology and processing solutions, such as those offered by POS Processing , you're able to track inventory, monitor the financial health of your business, accept mobile payments, and so much more. The comprehensive solutions allow you to streamline the way you manage your business, allowing you to increase your bottom line while saving time and eliminating error. Payment Processing The world of payment processing has diversified. Now, you no long need separate terminals to accept credit and debit card transactions. The latest technology, like the Clover Station from POS Processing, includes all-in-one terminals, eliminating the need for numerous pieces of equipment. Plus, the new terminals allow you to manag

Content Marketing Tips for 2015

Foundation to an Effective Content Marketing Strategy Many are unaware of the fact that you need a content marketing strategy-- just as with social media, PPC, and SEO. Without a strategy, you're essentially wandering around, not really going anywhere. You don't have a path to follow to reach your ultimate goals. Nearly 80 percent of marketers have an effective content marketing strategy in place to increase brand awareness, SEO, SERP, generate leads, produce conversions, and increase overall ROI. Due to the necessity of content marketing, marketers spend 39 percent of their total marketing budgets on content marketing. Of course, the foundation to any successful content strategy begins with the content. The days of just throwing up a blog, spinning an article, or using the same content twice are gone. Now, you need to put serious thought and consideration into the type of content you'll create. Then, a professional content writer will need to create the content to