Alyssa Ast

Hello to another New Year! I hope 2014 treated you as well as it treated me. I hope 2015 brings amazing opportunities your way. As we say good bye to 2014 and hello to 2015, here's a look back at the top posts from 2014: 'This Post Was Served'-- Facebook Unveils New Changes...Again If you went onto your Facebook pages yesterday, you may or may not have noticed a slight new change-- your posts were served. That's right, your posts are now served to people not seen by people. At the bottom of your posts, you'll now see, 'this post was served to XX people' versus 'seen by XX.' What's Facebook doing? Who knows. Probably a little experiment. Whether it sticks around or not, we have yet to see. 3 Small SEO Mistakes that are Hurting Your SERP Ranking SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistake

Even online, consumers like to window shop. No matter how long they may spend on your eCommerce website, they may fail to buy something-- leaving your shopping cart abandoned. You're able to turn more customers into actual paying conversions with a few simple tips: 1. Provide a set rate or free shipping. 2. Remove any hidden fees or charges. 3. Ensure the shopping cart is easily accessible and simple to navigate. 4. Offer diverse payment options. These four simple tips will help you protect your eCommerce site from shopping cart abandonment. Why should you protect your cart? Check out these eye opening stats from Stefan Schumacher . Stefan Schumacher Stefan Schum

With the vast wave of social media and mobile devices hitting, 2015 content marketing campaigns need to be strong and follow the current trending data to be effective in 2015. We all know quality content reigned king in 2014, and predictions for this year say quality content will be even bigger. To have a successful year, follow these tips for content marketing campaigns to build your brand and business prospects. #1. Create Quality Content and Don't Stop The key to any successful content marketing campaign is to create quality and engaging content, and then don't stop. You can't just create a handful of things and then stop because people want to see fresh content. It provides them with a reason to return time and time again. If you don't update with fresh content regularly, they'll likely forget about you. Always leave your audience craving more, and then give it to them. #2. Don't Limit Your Content by Thinking You Know It All With content marketing c

Creating a content marketing campaign is very beneficial to the success of your business as it allows you to develop brand loyalty and increase profits.  An effective content marketing campaign takes brainstorming to create a guide to follow. You'll know exactly what you need to do to reach your targeted audience and business prospects. But, where do you begin? What type of content should you use? How will you create content that interests people? No matter how many questions you may have, the very foundation to all of the answers includes the use of quality content. Establishing a content marketing campaign will be pointless if it lacks quality content. To ensure your campaign consists of quality content, there are a few questions you'll need to answer. Who are you trying to reach and how will they find you? Before creating anything for your content marketing campaign, you need to know who you're trying to reach. By doing so, you'll focus your content's topics

Pay-per-click (PPC) advertising is a marketing strategy that involves placing sponsored links with keywords on search engines to encourage clicks. Keyword selection is essential for PPC ads to be effective. They must not only appear on the correct pages of a search engine, but they must also encourage a call to action from an Internet user to click on the sponsored link. Writing PPC ads can be a little tricky because you're only permitted a short space to inform and encourage a click. And, lets not forget optimization must be included too. When writing PPC ads, wording is critical as you must inform customers about a product or service and encourage them to click on the link in only one or two short sentences. Here are some useful tips to learn how to write PPC ads that work. 1. One Size Doesn't Fit All When writing PPC ads, you need to use your keywords correctly. Don't create one phrase and plug in different keywords. Instead, create specific ads for specific keywo

There are many differences between SEO strategies, depending on if you're B2B or B2C. Keyword selection is only one area that differs between the two. Your keyword research for B2B can be a little tricky because there are many extra factors you need to take into consideration when compared to B2C. You need to remember, that you'll have to use a variety of keywords on your website, not just your homepage. Targeting the same keywords over and over again will cause you to miss many opportunities as people think differently. By using these keyword research tips for B2B, you'll use a variety of words and phrases to reach a larger audience. 1. Check your analytics Before selecting keywords, take a look at your analytics to see which words are already drawing traffic to your site. This will give you an idea of how search engines are currently perceiving your site. It's a starting to point to determine what's already working and where you need to make adjustments. Keep