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Showing posts from October, 2014

Importance of a Strong Social Media Personality

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When a social media strategy is developed, a critical component is often overlooked-- your social media personality. Just as with face-to-face communication, people are more engaged with those who have a great personality. That personality needs to shine through onto your social media accounts. With a strong social media personality, your marketing efforts and brand development will be that much more effective as it produces a number of benefits. It's human nature to like people with a great personality, no matter if your communicating face-to-face, via telephone, email or social media. A great personality builds relationships as people feel they can trust you. The relationship your build and the trust you gain from your audience plays a direct role in developing brand loyalty. The loyalty is not only derived from the relationship and trust, but also because it makes the personality seem authentic. It puts an actual person behind the computer screen, not system generated respon

The Future for QR Codes: Will they be replaced?

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The future for QR codes has recently been a hot spot for discussion. The once thriving advertising method, now appears to be dead in the water. But, to others, the future for QR codes remains strong. Who doesn't love the easy advertising with the tiny dots? Simply point your phone and click, right? Not so fast. There are new methods many feel are going to replace QR codes, such as Clickable Paper . Yes, it's true, QR codes have faded over the past several months, but many feel they are making a strong come back as they are becoming more visually appealing; thus, encouraging users to click the codes. In fact, QR code use has reached an all time high in European countries, but what about in the US? As marketing firms and companies work to make the on-the-go advertising more attractive, it's believed the future for QR codes will be strong. However, consumer knowledge of the QR code needs some help. Many consumers see a QR code and still have no clue what it is or how to

Hiring a Freelance SEO Professional to Optimize Your Website

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Many small business owners understand the necessity of having their website rank well to increase their business prospects. However, many lack the budget to hire a large SEO firm to handle their search engine optimization needs. As a result, they either try to optimize their site on their own, or don't optimize at all. But, there is another option for small business owners who need an optimized website but lack the budget to hire a large SEO firm. You can hire an SEO professional to optimize your website and achieve the same results as those of larger SEO firms. A freelance SEO professional will be able to rank your site well, while not charging you an arm and a leg in the process. By hiring an SEO professional to optimize your website when compared to trying to optimize on your own, you'll ensure it's done correctly. You won't have to worry about any Google penalties or something being missed that will hurt your ranking. Plus, as Google often changes the algorithm

Optimize for Bing in 4 Simple Steps

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When you think about optimization, most people think about optimizing for Google, but what about Bing? Google is the king of search engines and is on every one's goal to rank well, but why not Bing? Different reports conclude around 20 percent of web searches are conducted on Bing. Yes, that's much less than the searches on Google, but that's still 20 percent of possible views and customers you may not be reaching. To optimize for both Google and Bing, it really doesn't take too much extra time. Bing undergoes less algorithm changes than Google and generally has less strict guidelines; however, many of the tactics you use to optimize for Google are effective for Bing as well. Here are some easy steps to optimize for Bing: 1. Quality Content and Websites As with Google, Bing loves quality websites and content. If you're already optimized for Google with well written and informative content, you have one foot in the door for Bing. If your website functions we

Everything You Need to Know about SEO for Voice Search

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The world of SEO is constantly evolving as technology continues to grow. No longer do you only have to worry about optimizing for PC searches, but mobile optimization as well. Now, mobile optimization goes a step farther to include SEO for Voice Search. As Smartphones continue to get smarter with new features, your SEO tactics have to change as well to meet the new features. However, Voice Search doesn't stop with Smartphones anymore. Last year, Google unveiled voice activated search features for computers. As Voice Searches continue to grow in popularity, you must now adjust your SEO strategies to include Voice Searches. What to expect from Voice Search With Voice Search becoming a popular option, now more than ever you need to try to use keywords naturally-- as how one would speak. Search results are likely to become more precise as the search queries become longer. According to studies, people tend to use longer voice searches when compared to sitting at a keyboard, which

Best Kept Secrets to Create a Killer Landing Page

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Your website is only as good as your landing page-- no matter how effective your PPC ads and content marketing may be. Your landing page is the single most important page on your website; therefore, it needs to be looked at differently than the other pages on your site. When you create a landing page, you need to spend more time on the optimization process. By taking the time to effectively create a landing page that functions as it should, you'll stomp your competition as you climb to the top of Google. With these little secrets to creating a killer landing page, you'll have the essential elements you need for your landing page to rank well. Strong Headline, Keywords, Title Tags and Description The title tag is a huge determining factor for the success of your landing page. Although it may only be a few words, these few words are the very foundation to creating an effective landing page. Not only must you include your keywords in your title tag, but it must also be com

Creating Appealing Links to Encourage Clicks

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Internal link building is an essential component for your website's on-site traffic. Plus, it aids with user navigation. Both of these are critical when it comes to traffic, ranking, and the overall user experience. It's an easy way to boost your on-site traffic and provides your visitors with what they want, right? Yes, but only if it's done correctly. Website owners often don't understand that there's more to creating links than simply hyperlinking. Tiny mistakes can produce huge consequences in terms of your on-site traffic and navigation of your site, not to mention Google ranking. These tips will help you understand the importance of creating appealing links to website users; thus, boosting site traffic, navigation, and ranking. Anchor Text When creating hyperlinks, you don't just want to pick a relevant anchor text because Google says you need to. Anchor text is very important because it essentially tells your website visitors where the link will