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Showing posts from September, 2014

Is Instagram or Pinterest Better for My Company?

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When developing a social media campaign it can be difficult to determine which social media platforms will be most effective for your business. One of the top questions I'm asked is whether Pinterest or Instrgram is best? The answer really depends on your business and your target audience. There are benefits to both; however, they do differ from one another. Here's a simple break down to help you decide which is best for your company: Pinterest vs. Instagram Instagram has almost the exact same amount of male and female users, while Pinterest tends to be generated more towards females, with as much as 70 percent of users being female. So, if you're targeting females specifically, I'd go with Pinterest. However, Instagram has a slightly larger hold on younger generations than Pinterest. Over half of Instagram users range in age from 18-34, while less than half of Pinterest users fall into that age range. Pinterest has a higher usage of older users when compared t

Understanding Keyword Usage to Choose the Best Keywords for SEO

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Tips to Understand and Properly Use Keywords The very foundation to search engine optimization (SEO) success depends on choosing the best keywords and properly using them. Choosing the best keywords for SEO is the single most important aspect of optimization. When choosing keywords, you need to first be able to understand just what they are and how they are used for optimization to increase online exposure. With proper keyword usage, you'll be able to achieve and maintain a high search engine result's page ranking (SERP). What are Keywords? Keyword usage allows you to rank high on a search engine because the words and phrases you use provide search engines with the information they need to index webpages. How? Keywords are the words or phrases a person types into a search engine to find information about a topic. For example, a person searching for information about online marketing might type "online marketing tips" or "internet marketing methods."