Alyssa Ast

3 Steps to Dealing with Negative Publicity At one point or another, every business is going to have to deal with an unsatisfied customer. Even when striving for unbeatable customer service, there is going to be one person you just can't please. As everything is now online, most unhappy customers turn to the internet to post their negative reviews or poor experience with a company. Dealing with negative publicity is a nightmare, but basically, it's inevitable.   Pinterest Unveils Self-Serve Advertising Pinterest is taking a huge step forward in the advertising world by unveiling their new self-serve advertising option. As the social media site has quickly gained momentum over the past 4 years, the site now wants additional methods to generate revenue. In return, the Pinterest self-serve ads will help small and medium business owners reach a wider internet audience. 4 Tips to Boost Your Influencer Marketing  With everything always changing and

At one point or another, every business is going to have to deal with an unsatisfied customer. Even when striving for unbeatable customer service, there is going to be one person you just can't please. As everything is now online, most unhappy customers turn to the internet to post their negative reviews or poor experience with a company. Dealing with negative publicity is a nightmare, but basically, it's inevitable. Many business owners feel that if they ignore the negative PR, it will simply go away. Not true. When you leave issues unresolved with your customers, it makes other costumers feel as though you don't care about them. By not dealing with negative publicity, you're hurting your brand loyalty and overall image as a company. Handling negative pr is very important, and although the issue may seem very complex, there are 3 simple steps you can take to begin resolving the issue. Don't Ignore the Issue Most customers feel their needs weren't met a

Pinterest is taking a huge step forward in the advertising world by unveiling their new self-serve advertising option. As the social media site has quickly gained momentum over the past 4 years, the site now wants additional methods to generate revenue. In return, the Pinterest self-serve ads will help small and medium business owners reach a wider internet audience. The new program allows business owners to pay to promote their pins, which will be very similar to the paid advertising options on Google+, Facebook, and Twitter. Although the new Pinterest ads will help generate revenue for the social media site, it's also said to be very beneficial for SMBs. When creating the self-serve ads, advertisers will be able to analyze the interests of their followers based on the images they are pinning. Advertisers can then take this information and create a paid ad to target a broader audience. Currently, the Pinterest self-serve ads are still in trial mode but are producing favora

With everything always changing and evolving, it can be difficult to stay on top of the changes to maintain the best marketing strategy. What's trending this month will fade away next month. Methods that were effective this week, will fail next week. However, if you practice influencer marketing, you're more likely to stay ahead with your marketing strategy. But, what is influencer marketing? Influencer marketing involves targeting a very specific group of individuals, versus targeting everyone as a whole. However, in order to succeed with influencer marketing, you need to know who you're targeting and how to reach them. These 4 tips will boost your influencer marketing and help you withstand the changes in the marketing industry. Get to know your audience Before you can implement any marketing strategy, you really need to get to know who you're targeting. You need to get inside the heads of your audience to understand what will appeal to them, what they want, an

SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistakes that are hurting your SERP ranking. Anyone can make these simple SEO mistakes, but most often, it's webmasters who don't fully understand the algorithm requirements, lack knowledge of proper white hat methods, or those who just have bad information in terms of SEO. Here are some simple SEO mistakes you may be overlooking that are hurting your SERP ranking: 1. Duplicate Content We all know you shouldn't post duplicate content because it essentially means you're competing with yourself. Plus, Google wants original and quality content. But, did you know duplicate content extends beyond duplicate blog posts and website content? Duplicate content also involves duplicate META descriptions, headers and page titles. 2. Lack of Content A huge problem I see with many websites, especially e-comm