Showing posts from April, 2014

Developing Killer Content for Your Website

A website is only as good as the information it provides, which often includes content, blogs, videos, and infographics. Without quality content, your websites success will suffer. What reason will your website visitors have to choose your site over your competitors? They will have no reason to return to your site or share your site with others. Developing killer content for your website is just one aspect you simply can't afford to overlook. But, how do you create content that will keep visitors informed, engaged, and sharing your website with others? There are a number of ways you can create great content for your website. First, it starts with your website copy. Most website owners are more concerned with their Google ranking; therefore, they put a lot of their effort into SEO content. While you do want to focus on SEO, if that's your only goal, your content is going to lack quality. The content you create needs to be informative and engaging. It needs to give your re

Lets Get to Work Phoenix!

Recently, I was asked to be a part of a special series featured by CBS Local-- Lets Get To Work Phoenix. I had the opportunity to speak with many amazing people in the Phoenix community to learn more about their careers and involvement in Phoenix. Here are a few of the featured stories to help students and Phoenix residents choose a career path: Entrepreneur Provides Insight Into The Business Of Hospice In Phoenix  With 30 years in the health care industry including 12 years in hospital administration, Gary Polsky understands what it takes to develop a successful career in business management for hospice care. “I went into hospice after working in a number of hospitals around the country, including Mesa General and Phoenix Community Hospital,” says Polsky. “I realized that the leading edge for medicine was going toward health care for people who didn’t want to sit around a hospital due to the aggressive care.”   Registered Nurse In Pho

'This Post Was Served'-- Facebook Unveils New Changes...Again

If you went onto your Facebook pages yesterday, you may or may not have noticed a slight new change-- your posts were served. That's right, your posts are now served to people not seen by people. At the bottom of your posts, you'll now see, 'this post was served to XX people' versus 'seen by XX.' What's Facebook doing? Who knows. Probably a little experiment. Whether it sticks around or not, we have yet to see. This isn't the only change. Facebook unveils new changes all of the time, with a couple new recent changes. Among the most recent changes is the revamping of business pages. This process has been slow and not all pages have been converted yet. Basically, business pages on Facebook are getting a new timeline design...again. The new look is essentially narrower, with all of your page info and control options on the left, with your Home feeds being in the center. Why?  The news feeds have been modified to appear the same on both desktops and mo

What Can a Freelance Writer Do for Your Business?

Freelance writers are very diverse and offer a number of writing skills . Often, when people think about writers, they think about books, newspapers, and magazines. Freelance writers are diverse, providing numerous services in addition to traditional writing forms. Many of these services are exactly what your business needs to add credibility, boost your reputation, and build brand loyalty. Not sure what a freelance writer can do for your business? Here are just a few ideas. Website Content As the current world revolves around the internet, your business needs an online presence. However, you need a quality online presence in order to stand out from your competition. You can't just throw together a website and call it a day. Sure, your website needs to look good and function well, but it also needs to feature informative and well written content. This is where a freelance writer comes in handy. A freelance writer will create the quality and engaging content your website needs