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Showing posts from March, 2014

Top Posts for March 2014

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Wow, another month has come and gone already. Here's a look back at the top posts for March 2014. Best Benefits of Blogging for B2C Businesses Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. Publishing News: New Publishing Platform on LinkedIn Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and

Publishing a Book When You Can't Write

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Many people have a great story idea in their head or a life experience they'd love to share as a book. But, lets face it, not everyone is a writer. You don't want to give up your dream, but how can you tell your story so that it will actually produce sales? If you aren't that great of a writer or you don't know where to start, you aren't out of options. The first thing you need to do is consider your options. You can still tell your story and then hire an editor to clean up your story for publication. Or, you can work with a ghostwriter to help tell your story. Now that your story is written down, how do you go about publishing your book? Again, you have two options. You can either try to submit to traditional publishing agencies or you can self publish. There are pros and cons to each. With a traditional publishing company, it can take a long time to get your book accepted and published. Of course, self publishing is quicker and easier; although, many people

Top 5 Marketing Mistakes for Your Local Small Businesses

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Top 5 Mistakes Hurting Your Local Business. Small business owners often understand the need to market their business to beat their competition; however, many aren't fully sure just how to go about it. Some implement marketing strategies, but just don't seem to produce any favorable results. Why? In order to truly succeed and beat your competition, you need someone who knows what they are doing and understands the current age of marketing as there are many simple mistakes you might make. If you've been trying to handle your marketing on your own, but just can't seem to pull ahead, you may be guilty of making these top marketing mistakes for your local small business. 1. Not Listing with Local Directories Listing your business in the phone book is only one step. Nowadays, hardly anyone eve uses the phone book, so you really need to make sure your local small business is listed on as many online directories as possible. If you're only relying on the phone book

Best Benefits of Blogging for B2C Businesses

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Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. One of the biggest mistakes B2C businesses make is the fact they don't interact with their customers. They are so focused on sales and making a profit that they forget to make their customers feel valued. They simply try to sell their products without ever really putting any thought into what else their customers need other than the product. No one likes to feel as though the only reason someone is interested

Publishing News: New Publishing Platform on LinkedIn

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Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and to encourage existing users to consider the site as someplace other than a career-seeking platform. This new feature was set in place as LinkedIn strives to become the hub of professional lives, including news, highlighting projects and networking with peers. Many people believe the new publishing platform on LinkedIn was created as a result of the site's growth slowing. In addition to the new platform, other features have been released over the past several months, including the Influencers, purchasing Slideshares and acquiring the news reader Pulse. LinkedIn is also becoming more mobile friendly as the company reports its mobile growth to be far greater than the desktop engagement. However, the exact numbers remain unknown as the mobile data for the site isn't widely mon

Best Tips for Effective Email Marketing

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Email marketing is a cost effective and successful form of marketing. As many business owners become more reliant on mobile and social media marketing, many now consider email marketing to be a trend of the past. Yes, in a sense email marketing has faded from popularity, but it's still an effective form of marketing when done correctly. And, since many of your competitors probably aren't utilizing the marketing strategy due to it being "old fashioned" you'll be one step ahead and reach a larger audience than your competitors by combining email marketing with social and mobile marketing. Often, email marketing is more effective than social media and mobile marketing because it provides a more personalized experience. We all know the relationships you build with your customers are critical. Customers want to feel heard, valued and important. Customers don't want to feel like a number or a potential dollar sign. They crave that personalized experience; thus