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Showing posts from January, 2014

Low Cost Online Marketing for Small Businesses

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Often, I speak with many new and small business owners who don't market their business, which only hurts their overall success. The most common reason I hear why they aren't marketing their business is because they just don't have the money right now. The second most common reason, they don't know how. What many small business owners don't understand is the fact that you can easily learn how to market and you can do so without spending a fortune. Once your budget does allow a little extra, you can find low cost online marketing professionals to help you take your business to the next level. Website I can't stress enough the importance of a website. Phone books are essentially extinct. If you're relying on a phone book for customers to find you, you're going to be waiting a long time. Although websites can get pretty expensive, when you're first starting out or your budget is small, you can find website services for under $100 a year. Many of th

Feeling the Sting of Writing Fake Reviews

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We all know reviews are an essential aspect of a successful business as 90 percent of customers report online reviews influence their buying decisions. Many business owners struggle to get reviews or have poor reviews about their business. In order to fix both problems, many business owners write fake reviews, have friends or family write reviews and even hire people to write positive reviews. But, is this the way to go? What's the harm with hiding a bad review or promoting your business with a few fake reviews? A lot is actually wrong with it. Although your intentions may be good, fake reviews are going to hurt your business more than they will help. Google actually warns business owners to avoid fake reviews as they are viewed as spam and will be taken down. Despite Google's warning, some business owners feel they can outsmart Google's spam detection algorithms with well written reviews. However, this isn't the case either. It may not be clear to you, but fake rev

Content Tips for eCommerce Websites

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Many webmasters forget a critical component when developing an eCommerce website-- quality and relevant content. As you try to promote your products on an eCommerce site, it's easy to primarily focus on marketing your products, but what about your website's visitors? What's going to make them continue to return to your site after they've made a purchase? What will set your website apart from your competitors? The answer is simple-- quality and engaging content. Not only do you need a strong and informative landing page, but you also need to include articles, blogs, videos and images to further promote your products. Plus, it will provide your website visitors with interesting content that will keep them coming back time and time again. As a result, you'll help develop brand loyalty; thus, increasing your sales. If you're struggling to come up with ideas for content, these content tips for eCommerce sites will help you out. How-to articles-- How-to or do