Simple Tips to Prepare Your Marketing Objectives for 2014
1. Update Your Website
Often, people forget to check their websites regularly, which results in outdated content and keywords. An important aspect of your marketing objectives is to properly maintain your website. If you haven't done so recently, evaluate your website's optimization and link portfolio. If your bounce rate is high, your keywords aren't performing as well as they should or you have broken or low quality links, take the time to resolve these issues. Also, make sure the information on your website is current, relevant and informative. Consider adding new content or pictures to freshen up your site. It's the perfect time to give your website a little redesign too, especially if you haven't done so in a while.
2. Update Social Media Profiles
It's easy to ignore your social media profiles; however, take the time to ensure your profiles contain accurate information and maintain brand consistency. Ensure all of the information is correct, as well as links, phone numbers, office hours and any other essential piece of information. Don't forget, your profiles represent your company, so make sure they are displaying a positive online presence.
3. Evaluate Your Content Marketing
Take the time to look back over the past year in regards to how well your content marketing strategy has worked. Was it effective? Did it target the correct audience? Did you use the right distribution outlets? No matter if your content marketing strategy was a success or failure this past year, take the time to analyze your content marketing objectives to provide you with a starting point for creating your new content marketing strategy for 2014.
4. Adjust Your Social Media Marketing
Social media marketing is a critical component for your company's online presence; however, the effectiveness of social media marketing can be hindered by a number of factors. Look back over the past year at how well your social media marketing campaign panned out. Was it effective? Maybe you lacked engagement? Maybe you need to step up your social media etiquette? Wherever the problem may lie, now is the time to begin developing a plan of action to fix these flaws for a successful year ahead.
5. Fix Your Online Reputation
To push your marketing strategy to the next level, you need to take a good look at your online reputation. Many choose to ignore their poor reputation, but if you have a bad reputation on the Internet, you need to fix it. Address those bad reviews and put in the effort to begin cleaning up your online reputation. Everyone and everything are Googled, so make sure the results that appear in front of a customer when they Google your company are positive.
There are many marketing objectives you'll need to determine as 2014 quickly approaches. By taking the time to start early to push your marketing strategy to the next level, you'll be one step ahead of the game and won't be so overwhelmed.
What changes will you be making to your online presence for the year ahead?