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Showing posts from December, 2013

Tips for Building Customer Relationships in 2014

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With the start of 2014 quickly approaching, now is the time to reevaluate your customer relationships. What may have worked for you in the past may no longer do the trick. It's important to take time to reflect on how well you and your business are serving your customers. Building customer relationships goes beyond providing good customer service. There's more involved to building relationships than simply being friendly. You need to work on improving customer satisfaction as a whole; thus, increasing brand loyalty and profit potential in the process. Customer Satisfaction Customer service involves much more than simply providing a quality service at affordable rates. Not only must your customers be satisfied with the services you provide, but they also need to feel valued as well. They don't want to feel like you're only working with them for their money. Unfortunately, this is a major issue with businesses in current times. Evaluate just how well you're prov

Simple Tips to Prepare Your Marketing Objectives for 2014

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2014 is just around the corner, and now is the perfect time to take a look at your online presence to push your marketing strategy to the next level. Start 2014 off right by taking the time to reevaluate your marketing objectives and begin taking the steps you need to make positive changes for the upcoming year. No matter if your business strategy is large or small, these simple tips will help you prepare for next year. 1. Update Your Website Often, people forget to check their websites regularly, which results in outdated content and keywords. An important aspect of your marketing objectives is to properly maintain your website. If you haven't done so recently, evaluate your website's optimization and link portfolio. If your bounce rate is high, your keywords aren't performing as well as they should or you have broken or low quality links, take the time to resolve these issues. Also, make sure the information on your website is current, relevant and informative. Consi