Alyssa Ast

Many business owners underestimate the power of well written press releases as part of their marketing strategy. There are many benefits of press releases, each offering more potential for your business to become successful. When you distribute effective press releases, you increase your brand's identity, as well as attract potential customers and investors. Whether you're targeting a large or small audience, a press release will help you reach your niche audience easier and on a broader level. And, although there is some debate about whether or not a press release is beneficial for SEO, in my experience, it is indirectly effective. If you're not doing it already, you need to incorporate press releases into your marketing strategy. Boosting Company's Visibility One of the best known benefits of press releases is the increased visibility your company will receive as there are a number of places you can distribute your press releases-- both online and in print. Altho

Search Engine Optimization: Introduction to Keywords and Phrases Search engine optimization (SEO) revolves around the use of keywords and phrases. Keywords/phrases are the word or phrase a person types into a search engine to find information about a certain topic. For example, if someone is looking for information about planting a garden, they might type in " gardening tips ," " how to plant a garden ," or " gardening ." These are keywords and phrases. Search Engine Optimization: How to Create Killer SEO Titles Many people forget that search engine optimization also includes optimizing the titles of content and web pages. Correctly optimized titles are essential for search engine result's page (SERP) ranking. Combining SEO with a catchy title, not only increases your online visibility, but also entices readers to pick your content over others. Search Engine Optimization: Introduction to Keyword Density- Part 1  When utili

Throughout the last couple of years, Google has steadily set in place many algorithm changes to enhance the internet browsing experience. Although the browsing experience has been promoted with these changes, many webmasters are feeling the impact and struggling to recover. Just when you begin recovering from one Google algorithm impact, Google releases another and makes the recovery process even harder. So, what can you do to fully recover and protect yourself from future algorithm updates? A quality website is more important now than ever before. No matter if you've been hit by Google Panda, Penguin or Hummingbird, you need to put your website's visitors first when developing your website. If your website isn't engaging or informative, Google is going to knock you down on the search results page and replace your spot with a website that will meet the internet browser's needs. Your website also needs to function in favor of the internet user and be appealing to the