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Showing posts from August, 2010

Why Should You Learn Search Engine Marketing (SEM)?

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Search Engine Marketing is a vital skill to acquire to maintain visibility in the online world. Whether you are promoting a business, service, or increasing traffic to web content, search engine marketing (SEM) is just what you need! SEM is used in combination with Search Engine Optimization (SEO) to increase a web page's search engine's results page (SERP) ranking, driving traffic to your web page. If you already know SEO, you are well on your way to learning SEM, for the simple fact, SEO is the foundation for SEM. SEM incorporates different forms of hyperlinks to increase traffic and can even generate a profit. There are many linking methods used with SEM, which all produce almost instantaneous benefits. SEM allows you to always have a steady flow of traffic by getting your links out into the online world. With this increased visibility, you are able to land new clients, find new customers, and generate a profit. Alyssa Ast offers Search Engine Marketing coaching to he

Valuable Resource for Increasing Web Traffic

Kingman, Arizona- August 2, 2010- Author Alyssa Ast announced today that her book, ‘The Fundamentals of SEO for the Average Joe’ has been released and is available for purchase. ‘The Fundamentals of SEO for the Average Joe’ is an essential resource for writers interested in learning how to increase web traffic through the art of search engine optimization (SEO) and search engine marketing (SEM). Written in clear and concise terminology, the book details the basics of search engine optimization, including techniques to ensure your online content ranks high on a search engine’s results page. Alyssa Ast also explains how search engine marketing can be incorporated within web content to generate profit and web visibility. “This is a basic guide for all aspiring and seasoned freelance writers interested in learning the art of increasing web traffic.” says the author, “Plus, utilizing these valuable online skills increases a writer’s income potential, and can even prove to be a specialized