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The Fundamentals of SEO for the Average Joe By Alyssa Ast Paperback, 41 pages Preview Price: $8.99 Ships in 3–5 business days 'The Fundamentals of SEO for the Average Joe' is a valuable resource for increasing web traffic and profit potential. Author Alyssa Ast provides the basics of SEO (search engine optimization) in a clear and concise format. This resource also explains how SEM works to improve traffic and SERP's ranking. The combination of these methods ensures website visibility and profit probability. You can purchase this book in both ebook and print editions!